Use hand drawn elements to improve conversion + free libraries . . .

Posted by conversionteam on August 26th No Comments

See how nicely that works?

Web users read, on average, only 20% of the text on a given page.

A strong, hand-drawn image is a great way to grab attention. Read the rest of this entry »

How customer review formatting impacts conversion rate. . .

Posted by Zack on August 19th No Comments

Incorporating reviews & testimonials into your website can instantly increase your conversion rate. This tactic works because it increases user trust – in fact a recent study explains:

“70% of website visitors trust opinions of unknown users [when making a product buying decision].” – Nielsen Consumer Survey

Because conversion rate testing is always tied to the small details, we recently designed an experiment to test two seperate directions for customer review formatting . . .  Read the rest of this entry »

Increase Your Conversion Rate by Shutting Up

Posted by Tony on August 12th 2 Comments

Today we’re going to focus specifically on optimizing “long-form” ad-copy.

Long-form sales copy is a term that represents a long, linear style of sales letter originated by Direct Marketers to increase sales from postal mail, and more recently the format has been translated to the web.

You’ll see long-form in play today selling eBooks, weight loss products, financial advice, and nearly anything where the inclusion of testimonials, a product description, and good old SELLING are applied.

In most sales letters, you’re asked to fill out a brief lead page, and then redirected into a long second page (or multiple long pages) before you’re ultimately asked to enter in a credit card to buy the product.  Read the rest of this entry »

Proper placement of “trust logos” can make a huge difference in conversion rate.

Posted by Zack on July 27th 5 Comments

Verisign recently published a study demonstrating that the “trust index” of your average web visitor is at a paltry 61.5 points out of a possible 100.

In other words, your average web visitor is extremely wary and rates the overall trust worthiness of unfamiliar websites just above an “F”.

It’s for this reason that many security & trust logos exist – they’re designed to bring outside credibility and reinforce that a new user can trust your website.

Most of the big players in the trust logo space offer a litany of studies demonstrating how simply adding their logo will improve your website conversion rate.

We’ve found, however, that proper placement of your trust logo can make a significant difference in how much the conversion rate will improve. Read the rest of this entry »

Optimize your email conversion rate with 3 quick tips . . .

Posted by Zack on July 13th 1 Comment

We’re known for our website optimization services, but we regularly optimize our clients’ permission email campaigns as well.

We recently doubled the conversion rate of a campaign for a large automotive insurance company, and I thought we’d share a few tips that we learned along the way. Read the rest of this entry »

11% conversion rate increase with a “Commitment Checkbox”

Posted by Zack on July 6th 4 Comments

Increasing website conversion rate is what we do, and what we love.

We’re always astounded by the little things that help to increase conversion rate, and then discovering the reasons why they work so we can apply them more effectively in the future.

In February we began an optimization project for a mortgage company, ultimately driving a 37% increase in completed refinancing applications from their site.

One of the most successful elements that we tested as part of this project was to implement a simple checkbox on the front page of their website:
Read the rest of this entry »