Conversion Rate Optimization
The sure way to put your website marketing campaigns on steroids
What is difference between conversion rate optimization (CRO) and landing page optimization (LPO)?
Although the terms are often times used interchangeably, there is a difference in what they are and the testing processes employed. Landing page optimization primarily focuses on increasing the number of visitors that continue on to other parts of your site or take some action after visiting the initial landing page where you are sending your traffic.
While conversion rate optimization has a full-spectrum focus on not only the landing page, but the continued pages as well. For lead generation sites it would be the lead forms and follow-up actions that you might want the site visitor to take action on. For ecommerce sites, this full-spectrum approach would allow testing and analysis across many pages: site-wide shopping pages, cart page, checkout pages, receipt/thank you page, and any upsells you might give to the purchaser along the way. It also can include optimizing the advertizing that is driving the traffic to the site and the emails or calls that are made after somone visits your site. In fact, it can include every communication touch-point you make with customers and prospects alike.
Conversion Voodoo works using a holistic process to conversion rate optimization. Using landing page and funnel optimization only as the beginning of the process to a much more effective holistic marketing optimization.
Would it help you to know that quality is the same or better when conversion is substantially increasing? Conversion Voodoo also has special software tools that measure additional quality performance indicators for lead gen sites and product sales sites. These tools allow us to make sure that increases in conversion rates are not negatively affecting the quality of your leads or increasing returns from sales. Few conversion rate optimization companies have this capability, so ask your service provider how they measure conversion performance AND quality.
What is Conversion Rate Optimization?
Simply put, conversion rate optimization is testing measured changes to your lead/sales funnels to increase the number of people who become leads and/or who buy your products. Through a process of changing headlines, buttons, sales copy, form layouts, etc. conversion rate optimization is the process of testing new elements on your website to get more visitors to convert to a lead or more sales.
Conversion Voodoo brings you all of these special talents and skills, (what we like to call "our witch's brew") the real voodoo that will make you a winner in the "traffic conversion game" every time:
We have a team of graphic designers, copywriters and marketers that do nothing but create. They do this for the sole purpose of growing our client's revenues. Our teams meet constantly find out what's working and what's not working for our clients. One of our favorite create processes that we have is what we call "mud throwing" sessions. These sessions help our voodoo experts to create incredible designs for seeming ordinary sites, allowing our teams to be creative and work together to grow in their knowledge and understanding of how design affects our clients' campaigns (and their wallets).
We understand the in-depth math of optimization theory that most companies just don't grasp. Everything we do - we do for a reason. We analyze the entire funnel from our conversion rate optimization testing engine to help us understand why something worked or why it failed. We share this information with everyone in the company, so that our conversion intelligence grows as our clients do. The math and the science behind our services can be quite complex, and our analytical team does an incredible job of distilling all of that information down into actionable items for our designers, copywriters and project managers.
As in almost everything in life, experience is key to success. With over 10 years of optimization experience we have been optimizing sites before the term "landing page optimization" was even coined. We had to develop our own systems to manage our tests, because at that time nothing existed for running and measuring tests we were performing. We first started running website marketing tests simply as a need to beat the competition for our growing lead generation company. But then as we grew, other companies took notice and began asking us to increase their conversions just as we had for our own campaigns. We've been fortunate to have had clients that are in so many different industries (consumer products, B2B, mortgage, finance, diet/health, auto, general lead generation, large ecommerce sites, etc.) and using so many different types of traffic sources: pay-per-click, TV, radio, affiliates, banners, organic and more. We bring this experience to every client that we have the pleasure of serving.
This seems to be the most difficult piece of the puzzle for most companies. The team of project managers, designers, developers, copywriters, programmers, network technicians it takes to implement A/B/n split testing and multivariate conversion rate optimization tests can be daunting. This is where Conversion Voodoo shines and brings incredible value to our clients. Simply put, doing hundreds of optimization implementations over the years has helped us to create processes and systems to help small/mid-sized companies all the way up to billion dollar multinational organizations. Every client always has unique needs, special systems, and their own style of web development. We've seen it all. That experience has helped us become agile and solutions-oriented in getting to the most important part of conversion rate optimization: Execution.
If you are considering outsourcing your conversion rate optimization service needs, consider looking at Conversion Voodoo. Our performance-based landing page optimization services take all the worries away from selecting your next service provider. If we don't perform, we'll work for free. Contact us today to have one of our conversion rate specialists discuss your campaign and howwe can help can take your marketing campaigns to the next level.